TV Sports Betting Ads Decline by 33.3% Since 2021, Nielsen Study Shows

Author:

Anastasia Petkov

|Published: May 3rd, 2024

A recent Nielsen study commissioned by the American Gaming Association (AGA) reveals a significant decline of 33.3% in TV sports betting ads since 2021.

Analyzing trends from 2013 to 2023, the study notes TV as the primary platform for sports betting advertisers.

The report attributes the drop in ad volume to localized marketing shifts driven by the expansion of legal sports betting into new states.

As markets mature, the need for advertising diminishes.

However, sports betting still accounts for a small share of total TV advertising, representing 0.8% of national spend and 0.4% of total TV ads in 2023.

Spending on TV sports betting advertising also decreased by 23% compared to 2022, contributing to an overall 15% decline across all media channels, excluding daily fantasy sports.

This marks the first non-pandemic decrease in gambling ad spending since 2016.

While sports betting is legal in 38 states, some are considering restrictions.

Pennsylvania is contemplating a ban on credit card use for online gambling, joining states like Iowa, Massachusetts, and Tennessee.

Additionally, the NCAA's move to ban college prop bets has gained traction, with multiple states considering similar measures.

The landscape of sports betting advertising continues to evolve, influenced by regulatory changes and market dynamics across the United States.