NorthStar Teams Up with Tallysight for Dynamic Odds Content During March Madness Madness

Toronto-based betting company NorthStar Gaming has announced a partnership with software provider Tallysight Inc. ahead of March Madness.

The partnership aims to enhance NorthStar Gaming's sports content with dynamic betting information.

The collaboration unveiled on March 20, will integrate Tallysight's dynamic odds widgets and graphics into NorthStar's editorial sports and betting content, enriching the user experience for players on NorthStar Bets, the company's betting platform.

Tallysight's cutting-edge tools will be featured on NorthStar's in-app Sports Insights content vertical, offering users analysis, stats, trends, staff picks, and tips from NorthStar's Ontario-based staff writer team.

The dynamic odds widgets will enable NorthStar Bets users to access the latest odds directly within articles, streamlining the betting process.

Michael Moskowitz, CEO and founding partner of NorthStar, emphasized the importance of enhancing Sports Insights to provide a premium experience for customers.

He stated, "Tallysight's tools will help make Sports Insights content more dynamic and even more closely integrated with our sportsbook to improve the overall user experience."

Matt Peterson, co-founder and CEO of Tallysight, hailed the partnership with NorthStar as a significant milestone, aligning with NorthStar's vision for an integrated sports media and betting experience.

NorthStar Bets, a locally-focused casino and sportsbook gaming platform, prioritizes real-time news, analysis, and betting content within the regulated Ontario sports betting market.

NorthStar's Continued Growth:

This collaboration marks another step forward for NorthStar in the Canadian market.

Since the launch of its NorthStar Bets platform in Ontario in May 2022, the company has expanded its presence across Canada.

Listed on the TSX Venture Exchange since March last year, NorthStar recently gained approval to trade in the U.S. on the OTCQB Venture Market, signalling its growing presence in the North American market.

With partnerships with industry leaders like Playtech and Kambi and innovative collaborations such as BettorView, NorthStar continues to solidify its position in the Canadian gaming industry.