Bet365 Launches Super Mega Ultra Live Game in Ontario

Author:

Alexie Marone

|Published: April 23rd, 2024

Bet365 has expanded its iGaming offerings in Ontario with the introduction of a new wheel-based live game, Super Mega Ultra, developed in partnership with Playtech.

Super Mega Ultra features a three-tier base game across two wheels, aiming to provide players with an engaging live entertainment experience inspired by one of bet365's popular slots.

Kevin Kilminster, Playtech Live's Chief Product Innovation Officer, expressed excitement about the collaboration with Bet365, emphasizing the joint effort to craft innovative gaming experiences.

The game introduces three payout levels: Super, Mega, and Ultra, offering maximum multipliers of x300, x500, and x2,500, respectively.

A bet365 spokesperson praised Playtech's expertise and collaboration, highlighting their instrumental role in developing the new game.

The partnership between the two entities aims to drive success and create groundbreaking gaming experiences.

The spokesperson further emphasized the significance of Super Mega Ultra's launch, which marked a milestone in bet365's Live Casino portfolio and set a new industry standard with its innovative gameplay mechanics.

Super Mega Ultra has been launched in Ontario and other territories, such as the U.K. and Mexico.

Ontario's regulated iGaming market celebrated its second anniversary on April 4, marking significant growth since its inception in April 2022.

With 47 registered operators offering 77 regulated sites, the market has witnessed substantial expansion, fueled by $17.2 billion in wagers up to the end of 2023.

The government projects iGaming to generate $423 million in net revenue within the market's first three years, surpassing initial revenue forecasts and underlining the sector's promising growth prospects.