NEO.bet Secures Partnership with Push Gaming for Ontario's Online Casino Market

Author:

Alexie Marone

|Published: February 29th, 2024

Push Gaming has successfully entered one of North America's largest online casino markets through a strategic partnership with NEO.bet, an online gambling operator focusing on iGaming operations in Ontario, Canada's most populous province.

Ontario authorized regulated sports betting and iGaming in 2022, providing a substantial market for such collaborations.

Simon Erpenbach, Head of Casino at NEO.bet, expressed excitement about the partnership, stating, "Push has one of the most vibrant and invigorating ranges of slots in the market today, so we had to make sure they were part of our online offerings. We pride ourselves on providing the very latest in entertainment for our loyal customers, and this partnership with Push fits the bill perfectly."

As part of the collaboration, NEO.bet users in Ontario gain access to Push Gaming's diverse portfolio of slot games, featuring popular titles such as Razor Returns, Jammin' Jars, and Big Bamboo.

Push Gaming's entry into the Canadian market follows its registration with the Alcohol and Gaming Commission of Ontario in 2022, enabling the company to establish partnerships with gambling operators possessing wagering licenses in the province.

The London-based firm has been actively expanding its global footprint, having recently inked agreements with gambling operators Novibet and Betsson to enhance its online content presence in Greece.

The company's existing exclusive content deal with Kaizen Gaming in Greece is set to expire this year.

Push Gaming's expansion efforts align with its acquisition by MGM Resorts International in September 2023, facilitated through its LeoVegas subsidiary and the LeoVenture investment fund.

Despite the acquisition, Push Gaming has retained its management team, highlighting its commitment to sustained growth.