Author:
PBPatricia Bell
UniFirst Corporation, renowned for its customized business uniform programs and facility service products, collaborates with 14-time NASCAR Cup Series champions Hendrick Motorsports to make a bold statement at Martinsville Speedway on April 7.
The iconic No. 9 UniFirst Chevrolet Camaro ZL1, piloted by NASCAR Cup Series Champion Chase Elliott, will dazzle spectators with its captivating ruby red paint scheme, commemorating Hendrick Motorsports' remarkable 40-year legacy.
The race, scheduled to commence at 3 p.m. EDT, will be broadcast on FS1.
The selection of the striking ruby red design signifies the traditional 40th-anniversary gemstone, adding a touch of historical significance to the event.
Martinsville Speedway is significant as the site of Hendrick Motorsports' inaugural Cup Series victory in 1984. Notably, all four Hendrick Motorsports Chevrolets will sport the ruby red hue, symbolizing unity and paying homage to the team's illustrious history in the sport.
David Katz, Executive Vice President of Sales and Marketing at UniFirst, expressed enthusiasm for the collaboration, stating, "Witnessing the No. 9 UniFirst Chevy adorned in this special ruby red paint scheme underscores our robust partnership with Hendrick Motorsports and our shared dedication to excellence. With the team's past triumphs at Martinsville, we anticipate an electrifying race."
Chase Elliott, donning his customary UniFirst fire suit, eagerly anticipates the event, aiming to replicate his 2020 victory at Martinsville Speedway. Hendrick Motorsports boasts an impressive 28 wins at Martinsville, a record unmatched by any other team on any track.
Elliott expressed his anticipation, "I'm thrilled to pilot this special ruby red scheme at Martinsville and grateful for UniFirst's collaboration in commemorating Hendrick Motorsports' 40-year journey in the sport.
It promises to be a monumental weekend for our team, and securing victory with UniFirst and Hendrick Motorsports would be truly momentous."
UniFirst continues its steadfast support of Elliott throughout the 2024 NASCAR season, serving as the primary sponsor for five races.
Following its debut at Richmond Raceway, the iconic UniFirst Chevy No. 9 will showcase another distinctive paint scheme at Darlington Raceway on May 12, paying homage to Dale Earnhardt Jr.'s iconic No. 88 National Guard Chevy from his triumphant 2014 DAYTONA 500 win.
This nostalgic tribute celebrates Earnhardt Jr.'s historic victory and commemorates Hendrick Motorsports' 40th anniversary.
Additional UniFirst races slated for the season include Kansas Speedway on September 29 and the Charlotte ROVAL on October 13.
UniFirst also extends its support as an associate sponsor of Elliott and the No. 9 team throughout the entirety of the 2024 campaign.
The 2024 NASCAR season marks the eighth year of UniFirst's enduring partnership with Hendrick Motorsports, with the company serving as the team's Official Workwear Provider.
UniFirst supplies work clothing and uniforms to both Hendrick Motorsports and its sister company, Hendrick Automotive Group. For more insights into UniFirst, visit UniFirst.com.
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