Author:
PBPatricia Bell
In an exciting development for motorsport enthusiasts, the Formula 1 Las Vegas Grand Prix has enlisted Quint as its official hospitality sales partner for the forthcoming November event.
Operating through its F1 Experiences programme, Quint will offer premium hospitality and club tickets, enhancing the race experience for attendees.
Quint's collaboration with F1 commenced in 2017 with the launch of F1 Experiences, a premium ticket and travel package initiative endorsed by the sport.
These packages encompass exclusive track tours, pit lane access, paddock privileges, and meet-and-greet opportunities with current and former racing luminaries.
Following Liberty Media's acquisition of "greater than 90 per cent" of QuintEvents in September, valued at $313 million, and its subsequent official takeover in January, Quint and F1 remain distinct entities.
However, the symbiotic relationship between the two entities is poised to unlock operational synergies, heralding the commencement of a transformative journey post-acquisition.
Renee Wilm, CEO of the Las Vegas Grand Prix, expressed optimism about the acquisition's potential, stating, "Today's announcement is just the first step in realizing the potential of this acquisition."
F1, which directly promoted the 2023 Las Vegas Grand Prix, acknowledged the event's ticketing, sponsorship, and hospitality revenue and costs.
The anticipation surrounding the race propelled F1's revenue ambitions, with the company targeting $500 million from the Vegas Grand Prix.
Tickets for the 2024 event will be available to the public starting March 25. They promise an unparalleled motorsport spectacle in the heart of Las Vegas.
Brian Ruede, CEO of Quint, highlighted the comprehensive customer offering facilitated by their collaboration with the Las Vegas Grand Prix and Formula 1.
F1's robust financial performance in 2023, with annual revenue reaching $3.22 billion and fourth-quarter revenue surging by 63%, underscores the strategic significance of events like the Vegas Grand Prix in bolstering revenue streams.
Quint's diverse portfolio includes partnerships with NASCAR and LIV Golf and a plethora of marquee events spanning the NBA, Kentucky Derby, MotoGP, and X-Games.
With the Las Vegas Grand Prix secured on the F1 calendar until 2032, motorsport fans can anticipate a decade-long spectacle of speed and adrenaline in the iconic city.
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