Pickleball Canada Expresses Gratitude to Think Turkey for National Protein Collaboration

Pickleball Canada announced today that Think Turkey has been appointed as the National Protein Partner of Pickleball Canada and the Presenting Partner of the 2024 Myoflex® Pickleball Canada National Championship.

The collaboration aims to establish turkey as the preferred protein for active Canadians and promote the growth of pickleball in the country.

"Turkey, as a lean and nutritious protein, can keep both professional and everyday athletes at their peak," stated Darren Ference, Chair of Turkey Farmers of Canada.

"Through our collaboration with Pickleball Canada, we aim to engage with the vibrant pickleball community and introduce more Canadians to this family-friendly sport."

Throughout the year-long partnership, Think Turkey and Pickleball Canada plan various exciting activities, including athlete appearances, pop-up courts, giveaways, and grassroots initiatives like upcoming youth programming.

They will also partner for the Pickleball Canada Regional and National Championships.

"We are delighted to welcome Think Turkey to the Pickleball Canada family of partners," expressed Val Vollmin, President of Pickleball Canada.

"Turkey and pickleball make a perfect match for a healthy lifestyle, and we look forward to spreading that message to pickleball players and fans this year."

Pickleball has seen a remarkable surge in popularity, with almost 1.4 million Canadians currently participating, marking a 37% increase from the previous year.

The sport's rise is attributed to its fun and social nature, coupled with a range of health and fitness benefits.

"Similar to a turkey dinner, pickleball brings people of all ages together," commented Mark Hubert, President and CEO of Canadian Poultry and Egg Processors.

"We're excited to collaborate with Pickleball Canada and its star athletes, bringing new collaborations and engaging activities to communities throughout the year."

To commemorate the partnership and encourage Canadians to try pickleball and turkey, Think Turkey is hosting a contest offering a chance to win 1 of 5 pickleball paddle sets.

All entrants during the contest period will also be eligible for a grand prize draw for 1 of 10 $100 grocery gift cards to stock their fridge with turkey for pre- and post-game meals.