FairPlay Sports Media Makes Strategic Move with Quarter4 Acquisition

Author:

Jacob Curran

|Published: February 5th, 2024

In a groundbreaking development, FairPlay Sports Media (FPSM) has successfully acquired Quarter4 (Q4), a Toronto-based deep-learning neural network specializing in sports prediction, marking FPSM's inaugural major acquisition post its recent rebranding from Oddschecker Global Media.

Founded in 2019 by Danijela Covic and Kelly Brooks, Quarter4 utilizes advanced predictive models to provide distinctive insights across diverse betting markets, already featured on FairPlay brands like Oddschecker and WhoScored.com. Particularly prominent in US sports such as NFL, NBA, WNBA, and NHL, Q4's integration is poised to elevate user experiences, offering profound insights and analytics for sports betting enthusiasts.

Expressing enthusiasm, Kelly Brooks, CEO and Co-Founder of Quarter4, stated in a press release, "We're excited to embark on this deeply integrated working relationship, shaping the future for highly differentiated user experiences."

Stuart Simms, Group CEO at FairPlay Sports Media, highlighted the significance of the Quarter4 acquisition, emphasizing its potential to combine market-leading data and tech platforms with Q4's unique insights and smarter behavioral analytic capabilities.

The recent rebranding from Oddschecker Global Media to FairPlay Sports Media is part of a broader strategy to extend the company's reach in sports media services. In a press release, Simms explained the strategic shift, stating, "FairPlay Sports Media allows us to empower our customers in sports betting, delivering efficiencies and adding value to partners through game-changing betting technology."

Simms further outlined the company's direction, mentioning ongoing strategic acquisitions to position itself favorably for increased engagement with sports bettors, emphasizing the benefits of realignment and BetTech focus, especially in the US market.