FairPlay Sports Media Introduces Innovative Bet Builder Comparison Tool

Author:

Anastasia Petkov

|Published: March 7th, 2024

FairPlay Sports Media has unveiled a cutting-edge bet builder comparison tool under its Oddschecker brand in the UK, enabling users to discover the best prices and offers for intricate same-game multiple bets.

The tool, designed to address customer demands for personalized sports event storylines, initially features bet builder prices from prominent operators like Bet365, BetMGM, Sky Bet, Paddy Power, and Speadex.

Future updates will include additional operators and enhanced features. The tool will roll out across FairPlay's internal brands before expanding to external partnerships.

Stuart Simms, CEO of FairPlay Sports Media Group, emphasized that this launch responds to customer feedback and aims to "level the betting playing field."

The interface, adapted from Oddschecker's traditional comparison grid, incorporates a "parlay engine" that enhances engagement by showcasing potential payouts alongside operator offerings.

Simms stated, "We're excited by a product that will galvanize bet builder users with a simple way to maximize their value, while also providing yet another bridge to operators looking for more traffic to their bet builder products."

He added that bet builders inherently favor bold bettors, exposing those hiding behind odds obfuscation.

Simms concluded, "Operators with true trading expertise and confidence in this competitive marketplace will win out in the long run."

FairPlay Sports Media recently acquired Quarter4 (Q4), a deep-learning neural network platform, signalling its commitment to staying at the forefront of innovation in the affiliate space.