Author:
APAnastasia Petkov
BetMGM, a prominent sports betting and iGaming operator, has launched a new 30-second advertisement featuring NHL MVP Connor McDavid emphasizing responsible gaming tools.
McDavid shared the ad on Instagram, promoting staying in control while betting.
The spot, airing in the U.S. and Canada, showcases BetMGM's responsible gaming resources on various platforms.
Richard Taylor, Director of Responsible Gambling at BetMGM, underscores the company's commitment to promoting responsible gaming by collaborating with hockey greats. "We remain committed to equipping players with information, tools, and resources to help them play in a responsible and sustainable manner," he says.
BetMGM integrates GameSense, a responsible gaming program, into its app, complementing existing tools for a safe digital experience.
McDavid, the NHL's youngest captain, supports BetMGM's responsible gaming initiative. He says, "The message is all about being responsible if you choose to bet—staying in control and not getting carried away. That's super important to me."
The announcement coincides with BetMGM and MGM Resorts' support of Problem Gambling Awareness Month with the National Council on Problem Gambling.
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