BetMGM Joins Forces Exclusively with X in Revolutionary Social Media Sports Betting Partnership
Author:
PBPatricia Bell
|Published: February 9th, 2024
BetMGM, a leading sports betting and iGaming operator, has announced a groundbreaking strategic partnership with X, positioning BetMGM as the exclusive Live Odds Sports Betting partner for the major social media platform.
This unprecedented collaboration integrates BetMGM's odds and branding directly into X, providing users with a unique experience that links each game to BetMGM's website and app.
The integration is set to evolve over the coming months, offering a seamless user interface for X users in the United States to access BetMGM's latest betting odds, starting with pro football and expanding to other major professional and college sports.
BetMGM CEO Adam Greenblatt expressed enthusiasm about the opportunity to reach X's engaged audience, emphasizing the potential to expand their reach within a platform at the center of the sports world's conversation.
X CEO Linda Yaccarino highlighted the partnership's aim to bring sports fans closer to the action, allowing them to cheer for their favorite teams and place bets seamlessly within the X platform.
BetMGM continues expanding into new markets, so the partnership underscores the operator's commitment to responsible gaming.
The integration includes the incorporation of GameSense, an industry-leading responsible gaming program, into BetMGM's mobile and desktop platforms, ensuring a safe and entertaining digital experience for users.
About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's US-licensed, state of the art technology, BetMGM offers sports betting and online gaming via market leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit www.betmgminc.com.
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