BetMGM Surges in UK Market Share According to Oddschecker's March Report

Author:

Alexie Marone

|Published: April 11th, 2024

Oddschecker's latest data for March showcases the burgeoning growth of BetMGM in the UK market, while stalwart Bet365 maintains dominance in various betting categories.

Oddschecker's report confirms Bet365's unwavering position as the UK's leading betting platform, commanding a substantial 23.28% market share.

William Hill and Sky Bet closely trail Bet365, securing second and third place with 12.16% and 7.86% of the market share respectively.

BetMGM emerges as a significant contender, climbing eight places to secure fifth place in the overall UK market list, garnering a respectable 5.51% share of betslip clicks.

Additionally, BetMGM holds steady at fifth place in the affiliate's horse racing category, boasting a 5.88% market share.

While Bet365 maintains its dominance across most categories, Sky Bet leads in golf with a 15.63% market share, albeit closely followed by Bet365 at 11.3%.

Entain brands, including Ladbrokes and Coral, have shown remarkable resilience and performance, a promising sign for the future of these well-established names in the UK betting market.

Ladbrokes ascended three places to ninth on the overall UK list, while Coral surged six places to seventh in horse racing.

Moreover, Coral held its ground at fifth place for US election bets and climbed to seventh place overall on the UK list.

However, 888.com faced setbacks, slipping to tenth place on the UK overall list and ninth in horse racing, recording a 3.5% market share.

Oddschecker's Cheltenham Festival data suggests a narrowing gap in Bet365's clickshare lead, indicating potential shifts in market dynamics.