Allwyn Secures 70% Stake in Instant Win Gaming, Enhancing Content Portfolio

Author:

Alexie Marone

|Published: February 6th, 2024

Allwyn, a dynamic player in the gaming industry, has finalized an agreement to acquire a substantial 70% stake in Instant Win Gaming (IWG), a prominent online content developer with a portfolio spanning over 250 titles.

While specific financial details remain undisclosed, Allwyn is set to complete the purchase in the second half of the year, utilizing existing financial resources for the investment. IWG, a key supplier of online instant win games to over 25 national and state lotteries globally, achieved £18.2 million (€21.3 million/$22.9 million) in EBITDA for the year ending April 30, 2023.

Stepan Dlouhy, Chief Investment Officer at Allwyn, expressed enthusiasm about the strategic move, stating, "Allwyn's agreement with IWG will enable us to create and leverage high-quality content throughout the group, demonstrating our ambition to deliver the best user experience to players across our international markets and to be the operator of choice."

Under the agreement, IWG's co-founders, Rhydian Fisher and Simon Bucknall, will retain their roles as CEO and Chief Operating Officer, respectively. Dlouhy highlighted the value of their expertise, emphasizing excitement for collaboration and exploration of new opportunities.

Fisher echoed the sentiment: "We are thrilled to be partnering with Allwyn to take IWG's success and proposition to the next level.

Allwyn's deep expertise and knowledge of the lottery consumer will help us to deliver immediate and significant value for our existing partners. At the same time, this step will also create new opportunities for the brilliant games our team develops."

This acquisition follows Allwyn's recent assumption of control over the UK National Lottery, positioning the company for continued growth and expansion in the gaming industry.