PVL Teams Up with Duke Basketball Star Emma Koabel to Conquer TikTok and NCAA

Author:

Anastasia Petkov

|Published: March 12th, 2024

Pure Vital Labs (PVL), a leader in performance nutrition, proudly announces a groundbreaking collaboration with viral sensation Emma Koabel from the Duke Blue Devils women's basketball team.

This partnership, fueled by EQ's "Creative IQ," aims to boost PVL's presence on TikTok and in the US market, tapping into the world of collegiate sports and Gen Z influencers.

PVL, boasting a legacy of transparency and high performance, aims to make top-tier products accessible to athletes at all levels. With the USA launch and the Emma Koabel alliance, PVL aims to champion athlete success and inspire a new wave of competitors.

Ian Bell, Senior Director of Business & Brand Development at PVL, expresses excitement about Emma Koabel joining as one of PVL's youngest TikTok-focused ambassadors, noting her talent and authentic engagement resonating with fans globally.

Emma Koabel shares her enthusiasm: "I am honored and excited to work with such an amazing brand and people." As a collegiate athlete, she values PVL's commitment to excellence, aligning perfectly with the values of high-performing NCAA athletes.

Dakota Rae, Founder & CEO of EQ, highlights Emma's suitability for PVL's cross-border strategy, emphasizing her impact as a Team Canada player, Duke representative, and TikTok influencer.

Through this partnership, PVL and EQ aim to drive engagement, empower athletes, and inspire the next generation to excel.