CBS and TNT Confident in March Madness Viewership Despite Challenges
|Published: March 13th, 2024
CBS Sports and TNT Sports express optimism regarding this year's NCAA men's basketball tournament viewership, unfazed by last year's lower figures and absence of star players.
With strong advertiser demand and expanded streaming options, both networks anticipate a successful tournament.
Sean McManus, CBS Sports chairman, acknowledges the importance of compelling matchups and close games in driving ratings.
Despite last year's declines, robust advertiser satisfaction and high demand signal a positive outlook for this year.
Luis Silberwasser, TNT Sports chairman, emphasizes the value of reaching audiences across various platforms.
The upcoming joint venture aims to cater to diverse consumer preferences, ensuring accessibility and convenience.
While this year's tournament lacks marquee names, cross-promotion with the women's tournament, featuring standout player Caitlin Clark, offers additional appeal.
CBS' recent Big Ten Championship game broadcast saw record viewership, indicating a growing interest in women's basketball.
Both networks agree that the success of women's sports positively impacts men's basketball and sports in general, reflecting a broader trend toward inclusivity and diversity in athletics.
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