888 Introduces Safe-Gambling Control Centre in Ontario to Foster Responsible Gaming

Author:

Anne Hartley

|Published: February 22nd, 2024

Leading online betting and gaming company 888 has unveiled its safe-gambling initiative, the Control Centre, in Ontario, aimed at providing players with enhanced insights into their gambling behaviors.

Roi Nadler, Head of Canada at 888, emphasized the user-friendly nature of the Control Centre, which was designed as a comprehensive platform for safer gaming tools, offering real-time visibility and transparency on gaming activity.

The Control Centre, initially launched in the UK, is accessible on 888's home pages, offering players intuitive access to playing statistics, responsible gambling tools, and educational resources.

888, known for its proprietary technology, secured an igaming license for operation in Ontario in March 2022, and the market officially launched in the province on April 4, 2022.

Roi Nadler expressed 888's commitment to ensuring a safe, fair, and entertaining experience for players.

The Control Centre is positioned as a tool to prevent gambling-related harm, providing customers with new levels of transparency to stay informed and in control of their gaming activities.

Nadler emphasized the importance of trust, stating, "With nearly 30 years of experience, it is clear to us that responsible gaming alone won't just give us a competitive advantage but will also create a strong foundation to build a long-lasting relationship with players, who trust 888 as their destination for entertainment."