OverActive Media Leads Esports Viewership and Engagement

In a groundbreaking announcement, OverActive Media Corp. proudly reveals its dominant position in esports viewership and engagement, propelled by its recent acquisitions and stellar team performances.

Since the unveiling of the acquisitions of Movistar Riders and KOI on January 4, 2024, OverActive has witnessed a substantial surge in audience engagement and viewership statistics across prominent streaming and social media platforms for its teams.

The kickoff event celebrating the acquisitions, hosted by KOI co-founders Ibai Llanos and Gerard Piqué, attracted nearly 120,000 concurrent viewers, marking it as OverActive's largest non-game day audience ever.

Moreover, the event reached over 5 million audiences across the company's social media channels.

MAD Lions KOI made waves in the League of Legends EMEA Championship (LEC) Winter Split, with their regular season match on January 15th achieving a remarkable peak viewership of 741,000.

KOI founder Ibai Llanos' Twitch channel soared to new heights, boasting the highest peak viewership of any esports channel globally in January.

MAD Lions / Movistar KOI brands dominated the esports category in viewership and total engagements across major social media platforms in Europe and North America.

Toronto Ultra clinched victory at the Major 1 Call of Duty League Championship in Boston, achieving peak viewership of over 245,000.

Adam Adamou, CEO of OverActive, expressed delight at the overwhelming response, citing the immediate surge in engagement and viewership post-acquisitions as a testament to their strategic value and industry leadership.

As OverActive continues to redefine the esports landscape, the acquisitions herald new opportunities for viewer engagement and solidify its commitment to innovation and excellence in esports.