PowerPlay.com Credits Success to Surging Soccer Betting in Canada

Author:

Roshun Welch

|Published: February 26th, 2024

PowerPlay.com attributes its success in the Canadian gaming industry to the unexpected surge in soccer betting.

The company, operating in Ontario for five years, celebrated its standing as a standout contender in the Canadian gaming sector.

Larry Fisher, PowerPlay.com's Head of Content, emphasized the company's commitment to understanding and adapting to the evolving preferences of the Canadian market.

The success in the soccer betting market aligns with the growth of soccer in Canada, with the country's men's team participating in its second FIFA World Cup in 2022 and co-hosting the 2026 edition with the U.S. and Mexico.

Canadian soccer stars like Alphonso Davies and Jonathan David have increased the sport's popularity nationwide.

Aside from soccer, PowerPlay.com highlighted its partnership with Interac as a payment solutions provider, enabling seamless transactions and a simplified user experience for customers.

The company also recognizes groundbreaking engagement strategies, diverse product offerings, and innovative bonus structures as key factors contributing to its success in the Canadian market.

Igaming Ontario reported over 1.2 million active player accounts in the province during Q4 2023, marking a 31.9% YoY increase and the first time active accounts surpassed one million in a quarter.

The quarter saw $17.2 billion wagered, generating $658 million in revenue for Ontario's operators, reflecting a 49.2% and 44% YoY increase, respectively.